Caitlin approached .KOM to develop the branding for her new dental practice, Crafted Dental, seeking a visual identity that stood apart from traditional medical aesthetics. We designed a cohesive set of logos, including primary, secondary, and submark variations, tailored to reflect her vision. Drawing inspiration from minimalism and contemporary neutral aesthetics, we created a clean yet sophisticated brand identity that embodies professionalism without leaning into the typical medical-style design. The result is a timeless and approachable aesthetic that perfectly represents Crafted Dental’s fresh, client-focused approach to dentistry.