DEFREI is a sustainable candle brand that takes inspiration from mindfulness. We have been working with the brand since day one, overlooking their launch strategy, grid curation, caption writing and engagement analysis. We are also responsible for content planning,creation and editing, following the brand owner’s vision and tone of voice.

We are proud to have been satisfying our client with high quality visual content and a consistently growing follower base, with exceptional engagement from well-established content creators from the beauty and fashion industry.

In one year of collaborating, we successfully achieved numerous milestones, such as securing press coverage, working with multiple interior and lifestyle content creators, new product launches and new stockists and organically reached over 180k accounts in total through captivating social content, over 1 million monthly views on Pinterest and increasing the brand’s following and reach every month.