LIBERATI CLOTHING

ART DIRECTION & PRODUCTION

Liberati is a sustainable, independent premium brand that is dedicated to making garments that make the perfect capsule wardrobe. We have been working with Liberati since 2022 on various projects, including establishing the brand’s identity, campaign and e-commerce shoots and content creation.

For their Jet Black Campaign, we looked after production, sourcing the shoot location and talent that aligned with the 70s feel of Liberati - to do so, we decided to collaborate with a vintage, mid-century & post-modern furniture collector to achieve a retro-chic look. We were also responsible for art direction, which involved initial mood board research and creation and directing models on the shoot. After production, we worked closely with the brand founder on picking the final images to ensure a coherent brand presence on both their website and social platforms.