Supply91 is a London-based barbershop with a strong identity rooted in craftsmanship and community. Through .KOM, they successfully refined their social media strategy, modernising their aesthetic, service-based digital approach. During in-depth strategy sessions, we worked closely with their team to define their goals, ensuring their online presence effectively communicates their unique aesthetic, expertise, and commitment to high-quality grooming.

Our strategy focused on key elements such as a detailed visual mood board, clear content pillars, and a refined brand tone of voice. By identifying their target audience, particularly a younger demographic, we developed a content framework that increases brand awareness and social engagement. We also incorporated the team of barber experts and the founders’ personal brand to humanise Supply 91’s digital storytelling, showcasing the people behind the craft. This holistic approach ensures that their social media content is not only visually cohesive but also strategically aligned with their business objectives.

Through a strategically developed content schedule, we developed a strategy that enhances Supply91’s visibility while positioning it as the go-to barbershop for the new generation. Our approach balanced professionalism with a Gen Z-friendly, fashion-forward aesthetic; moving away from traditional, hyper-masculine barbershop branding. To achieve this, we analysed leading lifestyle and beauty brands that align with their vision, ensuring that their content feels both aspirational and authentic. The goal was to craft a digital identity that resonates with style-conscious individuals who see grooming as part of their overall lifestyle rather than just a routine. By blending high-end branding with engaging, trend-driven content, we helped Supply 91 establish a strong, modern presence in London’s competitive grooming scene.